Benidorm ITV series 10 is very nearly here, and we’ve got all of the vital information you need before it hits TV screens. The ITV Benidorm series is celebrating its 10th birthday this year, having first arrived on our TV screens on 1 February 2007. It follows the lives of Brits at the all-inclusive The Solana hotel, (Pelicanos-Ocas), with hotel staff regular providing comedy gold throughout. Now, down to business: when the heck is it back? The sun-soaked comedy returns for its 10th series in late February. ITV is yet to release a start date and time but, given the last series aired on Wednesdays, it is likely to be 21 or 28 February.